What is Performance Creative Marketing
Performance creative is method used in marketing tasks that involves using data to track the performance or distribution of creative marketing assets. Some examples include designing visuals for ads, planning videos, and writing copy for blog posts. It isn't just brand awareness though, there is a measurable outcome. We specialize in hitting targets.
What do you want to happen?
Regardless of whether it's for your website, campaigns, and/or social media, we create compelling stories that connect emotionally, build trust, and leave a lasting impact. We only do campaigns that will naturally attract your audience.
When in Rome
E very platform and environment has a unique vocabulary. We are in the trenches constantly. This is what we do for our day job - we go into the communities and learn the language. We know the etiquette, we know the influencers, and who to avoid.
Think of us as your guide to a target audience. Gender, generation, profession, or hobbies. We will format your messages to ensure that everything from tone to formatting of contenting fits the platform to ensure half of your message isn't hanging off the screen.
Do we use AI? You bet your sweet potato pie we do.
“It’s about making connections through the data that you might not have made as a human being. AI has the uncanny ability to tease out things about the consumer you might never think about.”
— Ryan Bezenekopens, Vice President of IT, Ariat International
— Mark Robert Persey
Hate it or love it, AI is here
We've been around long enough to know that AI is like email or Social Media for brands. The brands who resist and drag their feet will have to deal with that later. No Action Is Still Action. Let that sink in.
Some of our favorites right now:
Prompt Engineer support (meaning ask it to write a prompt for what you need on another tool): ChatGPT4O
Text-to-image: Midjourney
Images with other iterations: Midjourney again
Changing text in images when Midjourney cakes it since AI isn't quite there yet: Storia Lab
Making images larger when a teeny file is all that's available: Upscale.media
Personal assistant for a dialed in ChatGPT experience: Perplexity
Distill a dense document and consume it with less fatigue (165 page document can be read to you like two co-hosts doing a podcast; the tool will suggest questions for you to ask for Cliff Notes; generally a way to consume more data quickly without needing an aspirin and nap...we would NEVER consume a client's content THIS WAY (would we??)): NotebookLM
