By Kris Ashton, Daily Deal Media
This past March Groupon’s CEO Andrew Mason stood outside his Chicago headquarters to introduce the company’s new app for smartphones called Groupon Now. The service is amazingly simplistic, consisting of just two buttons, “I’m Hungry” and “I’m Bored.” Groupon Now takes advantage of human nature on so many levels. Find someone that’s hungry or bored (or both) Put something to do or eat in front of them and at a discount price to boot and you have a money maker that’s pretty much fail proof.
While Groupon Now isn’t the first and certainly won’t be the last mobile app for the daily deals and group buying industry it may represent a moment in time when reality showed us just how much we rely on mobile devices for the basics in everyday life.
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