Parallel 6 Inc. Co-Sponsors the 2012 Top Tech Exec Awards

SAN DIEGO, (PRWEB) April 10, 2012

Parallel 6 Inc. Announced Its Co-Sponsorship of the 2012 Top Tech Exec Awards, Presented by Cox Business and San Diego Magazine

Parallel 6 Inc., a leading social media and mobile technology firm, announced today its co-sponsorship of the 2012 Top Tech Exec Awards on May 17 in San Diego. The event, presented by Cox Business and San Diego Magazine, is recognized as San Diego’s prestigious technology leader awards ceremony and will be held at The Paddock at the Del Mar Fairgrounds from 4:00 p.m. to 7:00 p.m.

“We are pleased to be a co-sponsor of this marquee event,” said David Turner, CEO of Parallel 6. “Working alongside such great companies who support a significant event such as this is an honor for us. It is events like this that provide a conduit to powerful conversations and business growth in the Mobile Technology industry and beyond.”

With over 850 attendees, the 2012 Top Tech Exec Awards is the largest annual event for information technology executives and organizations in San Diego and surrounding areas. The award ceremony will recognize outstanding IT executives, nominated by their peers and clients, who meet the criteria decided by an independent panel of judges. The event will provide an exciting evening of food, libations and entertainment.

Listed as one of “America’s Techiest Cities” by Travel and Leisure Magazine, San Diego thrives on both the biotech and telecom industries, bestowing more IT executives than any other city in Southern California.

Parallel 6 will be co-sponsoring the event alongside Audi, Kaiser Permanente, TEDx America’s Finest City, Cablemas Empresas, ESET Internet Security, Microsoft Store, Alcatel-Lucent and more.

For more information about the event or to purchase tickets, please visit

About Parallel 6:
Parallel 6 Inc. is a leading social-mobile technology company with a focus on influencing consumer behavior through social-mobile and other emerging technologies. Parallel 6 enables brands to influence their consumers purchasing behavior, ultimately increasing revenue, through its social, mobile and enterprise technology solutions. By leveraging social-mobile and geo-targeted technology, Parallel 6 allows brands to engage and activate their best consumers through multiple digital channels across the Web and around the world. Parallel 6 serves a wide array of both B2B and B2C companies including retailers, daily deal companies, hotels, e-commerce, publishers and professional services firms around the globe.

Are Mobile Apps the Future of Daily Deals?

By Kris Ashton, Daily Deal Media

This past March Groupon’s CEO Andrew Mason stood outside his Chicago headquarters to introduce the company’s new app for smartphones called Groupon Now. The service is amazingly simplistic, consisting of just two buttons, “I’m Hungry” and “I’m Bored.” Groupon Now takes advantage of human nature on so many levels. Find someone that’s hungry or bored (or both) Put something to do or eat in front of them and at a discount price to boot and you have a money maker that’s pretty much fail proof.

While Groupon Now isn’t the first and certainly won’t be the last mobile app for the daily deals and group buying industry it may represent a moment in time when reality showed us just how much we rely on mobile devices for the basics in everyday life.

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