Rosemary Ampuero Jacobs – Resume

Selected Accomplishments

  • Led the product strategy, go-to-market plan and roadmap for an eLearning platform that reduced manual efforts by 75% for users in Latin America, Europe, and Asia in 5 languages to meet the goals of the Walmart Foundation Grant for Fair Trade USA.
  • Orchestrated a strategy to onboard new partners including AppleTV in the U.S & Canada and Televisa for the Latin American market for AMC Networks to fit into an existing digital supply chain process. Improved cross-functional workflows, cross-functional communication and implemented two SaaS products for content and asset management across Acorn TV, RLJE, Shudder, Sundance Now & UMC.
  • Spearheaded development of digital supply chain improvements to initiate Direct-to-Consumer ecommerce operations for Universal Music Group, creating a new department, products, pricing models and processes. Improved cross-functional collaboration and streamlined the global e-commerce supply chain.

Professional Experience

Programming Producer | Freelance |  Women in Technology Hollywood | 2021 – Present

  • Co-producer of Connection Corner podcast, managing the acquisition of speakers, topics, product marketing, and production. Episodes: AI & Ethics, Tech Trends: AI, AR, Automation, Quantum, and AI & Intellectual Property.

Product Manager | Fair Trade USA, | Staff | Remote Office | 2021 – 2023

A leader in certification and distribution of Fair-Trade products and sustainability efforts

  • Successfully led the launch of the Premium Project application in 5 languages, reaching users across 30 countries that enables tracking of funds given to farmers, fisheries, factories to achieve sustainability goals.
  • Developed an innovative eLearning application that provides essential educational resources, adhering to global certification standards and global supply chain compliance guidelines to a wide user base in North, Central and Latin America, Asia, and Africa.
  • Produced and translated (English to Spanish) content for demos and training sessions to introduce global users to the apps.
  • Reduced manual efforts by 75% in 6 months by implementing a SaaS solution for asset and content management, exceeding Walmart Foundation Grant requirements and securing renewal for Fair Trade USA through 2024-2025.

Product Manager & Producer | Left Field Labs | Contractor | Culver City, CA | August – October 2020

  • Spearheaded the development of an Android application focused on machine learning, NLP (Natural Learning) models, and object
    classification as part of the MLPerf.org training systems, overseeing all phases from conception to launch.

Senior Channel Program Manager | AMC Networks | Contractor | Los Angeles, CA | Aug. 2019 – Feb. 2020

  • Enhanced asset delivery efficiency by 75% by standardizing processes across various streaming partners and channels, significantly
    improving operational workflows across AMC: Acorn TV, AMC, RLJE, Shudder, Sundance Now and UMC.
  • Optimized U.S. and international sales distribution opportunities with a roadmap process that increased internal alignment on rights
    management for newly acquired, existing and licensed content.
  • Drove operational improvements by introducing best practices and trained users on content and project management tools e.g.,
    Cloudinary, JIRA/Confluence, PIX (content protection) and Safe Stream (watermarking tool for screeners & dailies).

Product Manager | Sony Pictures Entertainment | Contractor | Culver City, CA | Oct. 2018 – Apr. 2019

  • Developed and implemented data driven user optimization features for Sony Crackle (AVOD) channel, UI for video playback,
    search recommendations, and pre-roll ads functionality for releases on Samsung, Roku, Apple TV, VIZIO, and Amazon Fire TV.
  • Delivered a product roadmap for acquired and license content distribution and initiated updates to DRM policies significantly
    enhancing content protection and distribution to streaming platforms in the U.S., Latin America, and the Caribbean.

Senior Product Manager | AT&T Entertainment | Contractor | El Segundo, CA | Jan. 2017 – Feb. 2018

  • Guided Agile coaching sessions and led product management tasks for the UI/UX team in the development of a new Android
    player, using Google Voice/One Touch functionality, focusing on user-friendly design functionality, testing and iterative releases.
  • Led development, UX and remote scrum teams for streaming platform redesign to enable monetization.

Director of Product & Ecommerce | WavHello Studios | Contractor | Los Angeles, CA | Jun. – Dec. 2016

  • Spearheaded the UI/UX, development roadmap and launch plan VoiceShare [iOS & Android] app for a new product at a start-up
    venture. VoiceShare allows parents and children to play, upload, purchase or share content securely within the app.
  • Orchestrated a strategic redesign of Wavhello.com, which resulted in a 55% increase in traffic and 45% in revenue.

Senior Product Manager | Walt Disney Studios | Contractor | Burbank CA | Jan. 2015 – Feb. 2016

  • Oversaw product roadmap, sprint prioritization, backlog refinement, release management, and post release customer/client support
    for 14 apps that managed assets, metadata, global rights, licensing and distribution for broadcast, streaming services, accessibility
    compliance and theatrical releases for ABC, Disney, and Marvel.
  • Managed security audit across functional teams to enable intake of pre-release Lucas Film assets for Star Wars Episode VII.
  • Led product strategy and launch of a video streaming app used to cast voice actors for animated franchise releases in 40
    international markets; set KPI’s to measure usage and prioritization of releases.

Product Strategy Lead | NBC Universal | Staff | Universal City, CA | June 2013 – July 2014

  • Managed and produced 2nd screen experiences for non-scripted and scripted shows that increased viewers/users by 30% and fan
    participation by 40% for the NBC.com content for The Blacklist, Top Chief, Heroes of Cosplay & the Bad Girls Club.
  • Created and produced bilingual content for the web and 2nd screen app for Telemundo’s La Voz Kids (live broadcast) and Miss
    Universo, sponsored by AT&T with broadcast & online sync ads, promoted on-air by host, Facebook, Instagram, & X (Twitter).

Senior Product Marketing Manager | Toyota, North America | Contractor | Sept. 2012 – May 2013

  • Managed digital product marketing for social/digital campaigns: Super Bowl XLVII, ‘Wish Granted” & Toyotathon/National.
  • Led UX strategy for Spanish version of Toyota consumer website and mobile app for “Let’s Go Places,” “Vamos a Sitios.”

Director of Direct-to-Consumer Ecommerce | Universal Music Group | Staff | LA, CA Jan. 2010 – Dec. 2012

  • Established the first DTC ecommerce model to sell custom products to fans for artists on 12 UMG labels, 25 independent
    labels and partners, Disney & Concord, that yield surplus revenue of $1.5M in 6 mos. & 55% annual growth.
  • Launched 200 stores and 100 custom products e.g., Nirvana’s 20th anniversary box set, Lady Gaga’s USB & vinyl set, Elton
    John’s VIP bundle, sold in the U.S., U.K., LATAM & Japan.
  • Created a department process, managed P&L and hired & managed a team and vendor partnerships.

Product/Project Manager | Warner Media | Staff | New York, NY | March 2008 – June 2009

  • Led a digital transformation project for a content and asset management platform for Real Simple, Time, Golf, and People.com.
  • Directed a proof-of-concept and selection for an ecommerce solution for magazine subscriptions and brand related merchandise.

Senior Director of Ecommerce | Universal Music Group | Staff | New York, NY | Sept. 2005 – Dec. 2008

  • Oversaw a global repertoire platform for rights and metadata management for 12 labels and 300 global users across regions in North America, Latin America, Europe, and Asia.
  • Spearheaded the creation of metadata standards for new products and development of UMG’s Music Portal app, which enabled 220 independent labels to deliver audio and video assets to iTunes in the U.S. & Europe, resulting in a 40% lift in revenue.
  • Directed 15 project managers in N.Y., Miami, and L.A. who were responsible for metadata, audio, mobile, and video asset management for delivery to iTunes, Amazon, Vodafone, etc. in the U.S., Latin America, U.K., Europe, Asia, and Australia.

Senior Director, Digital Services | Sony Music | Staff | New York, NY | March 1999 – Feb. 2005

  • Spearheaded the creation of a digital studio within a central creative department to provide digital products, websites and online marketing campaigns, managed P&L, and oversaw and hired the team of 17 web designers, front-end developers, and vendors.
  • Managed internal label/client relationships and external partnerships, e.g., Apple, Target, and e-retailers.
  • Established Latin American digital marketing operations and the strategy for redesigning the Sony Music, Epic, Sony Classical and Columbia Records websites.

Education

• M.B.A., Product Marketing/Management, Argosy University | Los Angeles, CA
• Bachelor of Arts: Cinema & Drama, New York University | New York, NY

Languages

• Spanish: Native Fluency / Full Professional Proficiency
• English: Fluent / Full Professional Proficiency

Software

Adobe Suite, Airtable, Atlassian suite of tools: (JIRA, Confluence), Buzzsprout, ChatGPT, Cloudinary, Contentful, DALL.E, Dovetail, FIGMA, Google Analytics, Google Workplace apps, FIGMA, Lucid Chart, Miro, MovieLabs Digital Distribution Framework (MDDF), Optimizely, Rightsline, Qualtrics, Salesforce, Shopify, Sprig, Tableau, and WordPress.

Volunteer Leadership

  • Founding Board Member, Women in Technology in Hollywood (WiTH)
  • Alumni Mentor & Advisor, New York University
  • Member, Women in Film
  • Member, Women in Media