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Captive Reach Technology Now Available to Android Users on the Details Matter App

Contact:
Adam Halbridge
V.P. Business Development
ahalbridge@parallel6.com
619-269-1063

 

Captive Reach Technology Now Available to Android Users on the Details Matter App

San Diego mobile technology company, Parallel 6, is the creator of Captive Reach, a mobile enterprise platform that powers mobile apps such as the newly released Android version for Details Matter. 

 

SAN DIEGO (Feb. 1, 2013) — The release of the Details Matter app for Android users is the latest app to feature Parallel 6’s Captive Reach technology, a leading enterprise mobile application platform that provides competitive, social, geographic and market basket insights. The Details Matter app is a virtual community board where users can share and receive date ideas throughout San Diego.

Captive Reach also powers the Details Matter app for Apple iOS users. The release of the Details Matter app for Android was the final phase of Parallel 6 providing the Captive Reach platform to Details Matter.

Founders of Details Matter, Mark Wills and Blake Whitney Thompson, celebrated the release of the app with the Details Matter Launch Party. Hosted at Bailiwick, downtown San Diego’s newest bar and restaurant, over 150 guests attended the launch of the app. Parallel 6 CEO David Turner and its social media team attended the event.

“The Details Matter Launch Party was a great success. Guests were downloading the app, discussing date ideas and enjoying a night out in San Diego. We’re glad to provide our Captive Reach technology to such a fun and engaging app like Details Matter. We can’t wait to expand the Details Matter app to cities nationwide,” said Turner.

In addition to providing its Captive Reach technology, Parallel 6’s digital marketing agency provides social media services to Details Matter. At the Details Matter Launch Party, Parallel 6’s social media team initiated a live Tweet board and raffle contest. Attendants that used the hashtag, #DMLaunchParty, were entered into the raffle for a chance to win a free date.

To download the Details Matter App for iOS, visit http://bit.ly/DMiPhoneApp. To download the Details Matter App for Android, visit http://bit.ly/GplayDM.

Captive Reach is an application platform that can be tailored to fit the needs of any mobile strategy. Details Matter utilizes Parallel 6’s digital marketing agency to leverage the Captive Reach mobile strategy. To learn more about Captive Reach technology and Parallel 6’s mobile strategy, or to request a demo, visit www.parallel6.com.

 

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About Parallel 6 

Parallel 6 Inc., located in San Diego, is the creator of Captive Reach, a leading enterprise mobile application platform.  Captive Reach influences consumer behavior, enhancing brand recognition and building strong client-customer relationships. With a combination of competitive, social, geographic, and market basket insights, Parallel 6’s Captive Reach allows brands to engage and activate their best consumers through the palm of their hand. Parallel 6 serves a wide array of B2B and B2C companies including retailers, daily deal companies, hotels, e-commerce, publishers and professional service firms.

 

Posted on

Increasing Demands for Mobile Technology has Parallel 6 Preparing for Expansion in 2013

Contact:

Adam Halbridge

V.P. Business Development

ahalbridge@parallel6.com

619-269-1063

Increasing Demands for Mobile Technology has Parallel 6 Preparing for Expansion in 2013

San Diego mobile technology company, Parallel 6, is expanding into major metro areas across the United States

SAN DIEGO (Jan. 15, 2013) — Parallel 6 Inc., a leading enterprise mobile technology company is preparing for expansion in 2013 to meet the increasing demands for mobile technology development. To date, Parallel 6 has hired 21 sales executives in major metro areas such as Las Vegas, Los Angeles and Phoenix. Hiring seven software developers, Parallel 6 has also expanded its development teams in California and Ukraine. The company will continue to grow its team through Q2 of 2013.

The rapid expansion is a response to the demand for Captive Reach, Parallel 6’s mobile technology. The technology delivers contextually relevant communication to customers, allowing businesses to gain insights and influence consumer behavior. Captive Reach uses geo location, analytics, loyalty rewards and notification delivery to generate high sales and conversion rates.

“The mobile web is expanding at a rate of eight times faster than the adoption of the Internet in the 1990s and early 2000s,” said Landis White, EVP of Mobile Products for Parallel 6. “We understand that adapting this new model can be a challenge for many businesses. That’s why our team has developed a strong technology and mobile strategy to help businesses stay ahead of the competition.”

As part of its progression, Parallel 6 has implemented a 24-hour development cycle to bring apps to market at a quicker rate and reduce the costs associated with managing mobile strategies.

“Our Captive Reach technology paves the way for organizations to make mobile a profitable channel. As we look into the future, we know that complex mobile strategies will require the right talent. We are invested in our team and confident that they can support our customers,” said Parallel 6 CEO David Turner.

To learn more about Captive Reach technology and Parallel 6’s mobile strategy or to request a demo, visit http://localhost:8888/wp12p6.

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About Parallel 6

Parallel 6 Inc., located in San Diego, is the creator of Captive Reach, a leading enterprise mobile application platform. Captive Reach influences consumer behavior, enhancing brand recognition and building strong client-customer relationships. With a combination of competitive, social, geographic, and market basket insights, Parallel 6’s Captive Reach allows brands to engage and activate their best consumers through the palm of their hand. Parallel 6 serves a wide array of B2B and B2C companies including retailers, daily deal companies, hotels, e-commerce, publishers and professional service firms.