Captive Reach Technology Now Available to Android Users on the Details Matter App

Adam Halbridge
V.P. Business Development


Captive Reach Technology Now Available to Android Users on the Details Matter App

San Diego mobile technology company, Parallel 6, is the creator of Captive Reach, a mobile enterprise platform that powers mobile apps such as the newly released Android version for Details Matter. 


SAN DIEGO (Feb. 1, 2013) — The release of the Details Matter app for Android users is the latest app to feature Parallel 6’s Captive Reach technology, a leading enterprise mobile application platform that provides competitive, social, geographic and market basket insights. The Details Matter app is a virtual community board where users can share and receive date ideas throughout San Diego.

Captive Reach also powers the Details Matter app for Apple iOS users. The release of the Details Matter app for Android was the final phase of Parallel 6 providing the Captive Reach platform to Details Matter.

Founders of Details Matter, Mark Wills and Blake Whitney Thompson, celebrated the release of the app with the Details Matter Launch Party. Hosted at Bailiwick, downtown San Diego’s newest bar and restaurant, over 150 guests attended the launch of the app. Parallel 6 CEO David Turner and its social media team attended the event.

“The Details Matter Launch Party was a great success. Guests were downloading the app, discussing date ideas and enjoying a night out in San Diego. We’re glad to provide our Captive Reach technology to such a fun and engaging app like Details Matter. We can’t wait to expand the Details Matter app to cities nationwide,” said Turner.

In addition to providing its Captive Reach technology, Parallel 6’s digital marketing agency provides social media services to Details Matter. At the Details Matter Launch Party, Parallel 6’s social media team initiated a live Tweet board and raffle contest. Attendants that used the hashtag, #DMLaunchParty, were entered into the raffle for a chance to win a free date.

To download the Details Matter App for iOS, visit To download the Details Matter App for Android, visit

Captive Reach is an application platform that can be tailored to fit the needs of any mobile strategy. Details Matter utilizes Parallel 6’s digital marketing agency to leverage the Captive Reach mobile strategy. To learn more about Captive Reach technology and Parallel 6’s mobile strategy, or to request a demo, visit



About Parallel 6 

Parallel 6 Inc., located in San Diego, is the creator of Captive Reach, a leading enterprise mobile application platform.  Captive Reach influences consumer behavior, enhancing brand recognition and building strong client-customer relationships. With a combination of competitive, social, geographic, and market basket insights, Parallel 6’s Captive Reach allows brands to engage and activate their best consumers through the palm of their hand. Parallel 6 serves a wide array of B2B and B2C companies including retailers, daily deal companies, hotels, e-commerce, publishers and professional service firms.


Parallel 6 Team Helps Barona Casino Win “Best Use of Pinterest” Award

Wondering if Pinterest has a place in business marketing strategy and specifically the gaming industry?  Well, Parallel 6 recently helped their partner, Barona Casino win “Best Use of Pinterest” in the 2012 Casino Buzz Sherpie Awards!

“With over 100 followers and almost 400 pins, Barona has shown that Pinterest is another way to target their older, primarily female demographic,” said Casino Buzz.

Barona is one of many to integrate Pinterest into their 2012 social media strategy and this award proves that the fastest growing social network is an efficient and effective method for targeting consumers. Barona Casino’s “Pin Boards” feature beautiful resort grounds, detectible cuisine, San Diego locale, special events and even casino-themed party ideas.

If you want to learn more about how Parallel 6 helped Barona Casino win “Best Use of Pinterest” award for 2012, read the full press release HERE.

Social Media Strategy

by Joe Melanson, President, Parallel 6

Do you have a Social Media Strategy, or simply a Follower Page in Facebook?

We often see organizations that have built a Facebook Follower page, maybe activated a Twitter account and a YouTube channel, post one or twice per week, respond to follower posts sporadically and then wonder why they are not seeing any business results from Social Media. The root cause? There’s no comprehensive Social Media strategy.

Social Media changes almost daily with new tactics, new technologies and new players. We believe that an organization must first fully understand what Social Media is, and just as important, what it is not, and then second, create an effective Social Media strategy that fits their organizational goals and objectives. Marketers and other key functional managers must first become educated on Social Media and then educate the organization – from the top down – to ensure that the organization achieves a positive return on their Social Media investment.

Educate yourself. Read everything you can. There is a tremendous volume of information out there in Linkedin forums, blogs and sites like Mashable and Social Media Today. Attend webinars. Check out your competitors and see what they are doing. Follow major brands with robust Social Media strategies like Coca-Cola, Starbucks, Best Buy, etc. Once you feel that you’ve got a handle on Social Media, begin to educate the rest of the organization. Meet with your company’s key stakeholders to update and educate your teams on Social Media and ways in which other companies – and your competitors – are leveraging Social Media to drive business results, improve customer service, recruit talent, provide customer research and obtain valuable feedback for product development.

Then, take the time to develop an effective Social Media Strategy before you jump in and create that first Facebook Follower page.

A comprehensive and effective strategy should consist of:

1. Business goals and objectives and the ROI that you wish to achieve through your Social Media efforts
2. Brands, products and services that you’ll want to focus on
3. Agreed upon budget and resource allocation
4. An integration strategy: How will you integrate Social Media with your other Marketing channels in order to build and engage large communities of interest across multiple Social Networks?
5. A content strategy. Content is the fuel that feeds Social Media. What content will be required and how will you produce that content?
6. A promotional strategy: What offers, discounts and incentives will you provide, how will you track those offers through the use of promo codes and how will you engage your communities to share those offers to their individual networks?
7. A recruitment strategy: How will you integrate Social Media with your recruitment strategy?
8. A R&D strategy: What types of research do you want to conduct in Social Media and how will you execute that research?
9. A Reputation Management Strategy: How will you manage your online reputation and brand? What monitoring tools will you use? Who within the organization is best suited to resolve customer issues within Social Media?
10. A technology strategy: What technologies will you activate, which social networks will you be active in? What and how will you link, bookmark and back link assets and content?
11. A measurement strategy: What metrics will you monitor and how will you measure and report on a weekly and monthly basis? How will you measure ROI for Social Media?
12. An implementation strategy: What’s the plan for implementing the strategy and what resources will be involved?
13. A Social Media Policy: How will you develop a Social Media Policy? Who will and won’t be allowed to represent your brand within Social Media? How will you train your organization on the policy?
14. The Social Media Team: Who will actually do the work? What skill sets are needed? What will you do in house and what will you outsource?
15. The Execution Plan: What activities are required on weekly, monthly and quarterly basis?

Don’t have the time or resources to do it all? We’re here to help!

Enhancing Loyalty & Rewards Programs:

How many of those plastic or cardboard Loyalty/Rewards cards do you carry in your wallet?

Not many… right?

Like a lot of people, you think, “I’ll just have them look up my account when I get to the counter”. But then you get to the counter and they can’t find you. Or, the computer system that they’re using in Hong Kong doesn’t talk to their main system in the US. Frustrating!

But, what if your account information was stored in a Rewards App on your mobile phone?

And, what if you could also see your current point totals in that App?

And, what if that App also streamed company promotions, offers and incentives to you?

When was the last time you shared one of those company promotions or incentives with your friends and family? Maybe you received an email for a great offer a few months ago and forwarded that on, but if you’re like me, you probably don’t take the time to do that very often. Other than being the super nice person that you are, there’s no other incentive to do so.

But…what if you could earn additional rewards points for simply sharing that offer with your friends and family?

What if sharing was as simple as clicking a button on that Rewards App on your mobile phone?

And, what if instead of sharing that information through an email, you could post it to Facebook, or Tweet it, or share it in Linkedin, all with that same one click of a button on your Mobile phone?

Enter Captive Reach Rewards Technology from Parallel 6.

Now, doesn’t that sound better than a plain old plastic or cardboard Rewards Card?

How Much Will You Spend on Social-Media Marketing Next Year?

“Next year, 80% of companies with 100 or more employees are expected to use social-media tools for marketing, up from 73% in 2010 and nearly double the usage rate in 2008, according to eMarketer. Surely that means big budget increases for next year, right?”

Read the full post from Article from Debra Aho Williamson on Advertising Age and weigh in. Some interesting comments…

Read the full article on Advertising Age

List Of 275 Twitter Applications !

I found this Squidoo Lens on Twitter Applications and wanted to share this on my Blog.

Twitter applications can be called by different names. They are sometimes called as “twitter tools”, “twitter add-ons” and the likes. But whatever the name they are called, they are simply websites which have built-in scripts that complement Twitter.

Here is a simple collection of all the Twitter applications found on the Internet. Contribute more applications to keep the list growing.

by James Hickey, VP Social Media Technology at Parallel 6

25 Ideas To Market On Social Media Sites

It is very clear that the popularity of social media is increasing by the day. For sites like Facebook, LinkedIn and Twitter, the fastest growing demographic consists of users 35 years and older. Though social media was once considered a fad for kids, it has become a viable marketing opportunity for business.
For the average user, social media is a way to connect with friends and family. For the business user, social media works by sharing compelling information to capture the attention of your target audience. When you do this well, you can count on generating website traffic, client leads and even media attention.

Facebook, LinkedIn and Twitter revolve around the concept of a status update. When you update your status, everyone in your network can view what you have to say/post. This is where the real opportunity to establish yourself as a leader in your industry. Instead of updating your status to report that you are having dinner or that it’s time to pick up your kids, share interesting status updates and watch the magic of social media explode.

Many people have said they never know what to say or to post. Below is 25 ideas of what you can post for your status updates on Social Media sites.

Type of Information to Post on Social Media Web Sites:

1. New blog posts

2. Someone else’s blog post

3. Article you’ve written

4. Articles from somewhere else that you like

5. A video about you, almost like a video business card

6. A funny or controversial video

7. Before and after photos of work you’ve done

8. Fun photos of places you are or have been

9. Client success stories

10. Free ebook relating to your business

11. Upcoming events, like business mixers and happy hours

12. Live reports from an event you are currently attending

13. Book reviews

14. Recommended products, like cell phones and computers

15. Recommended services, such as great marketing guys like me 🙂

16. Tips and tricks for doing something better

17. Recent media coverage you have received, like press release or article

18. Inspirational advice (preferably your own, motivational quotes are over-used online)

19. Breaking news alerts, you can get news out faster than new media

20. Requests for participation (ask for comments on your blog)

21. Contest announcements

22. Teleseminar/Webinar invitation

23. Special sales, offers and discounts (not too many)

24. A compelling question you want answered

25. Anything offered for free, people look to Social Media for free info

Guide to Success

1. Your status updates should appeal to your target audience and provide value. Also, it doesn’t always have to be directly related to what you do. For example, a mortgage broker might share community resources, local event announcements and family-related tips. This type of information would likely be more appealing to the broker’s target audience than current interest rates and articles about mortgage insurance (though you can occasionally include those too). The point is to become a valued resource.

2. Follow the 90/10 rule. Avoid selling online and you will achieve more sales. That’s right; we’re all tired of being sold to. When you provide value, you build loyalty and trust. It’s fine to include sales offers up to 10 percent of the time, but make sure you are primarily serving up useful content.

3. Use interesting titles and descriptions. You only have a limited amount of space to share information which means that a good title can make the difference between a reader who clicks through or completely ignores your post.

4. Track your results through Google Analytics or Bit.Ly. Pay attention to user response. If you’re receiving comments and your content is being forwarded to others (for example, retweeting on Twitter), that is evidence that your efforts are working. Also, your network should be growing steadily as a result of the value you’re providing.

5. Don’t over use hyper links. When you share compelling content, it provides an opportunity to link back to your website or blog. This is great for building website traffic. However, not every post needs to have a link. Mix up your posts so that some simply offer something short and sweet. You can also shorten links and track the number of click-throughs with a service like

5. Be consistent. You will get the best results from marketing content through social media by participating on a regular basis. Ideally you should share something every day, even multiple times per day, to stay visible. You can automate some of your updates with services like, But don’t automate everything!

6. Engage with your audience. Social media involves a two-way conversation. It’s not just about posting data out into your network and waiting to reap the rewards. Reply to people who comment, forward and share useful content from others and make sure you have a human presence in social media land. Think of it as being at a global business mixer, you don’t walk up to the first person at the event and try to sell them something.

7. Build a social media plan. A plan should identify your target audience, include a strategy for ongoing content generation, should identify frequency of updates and indicate the amount of time and resources you are going to allocate to managing your social media strategy. Ask others for input or solicit the help of a social media expert. There is opportunity for every kind of business to benefit from social media. You simply need to find the strategy that works for your business.

by James Hickey VP, Social Media Technology at Parallel6

Boom Media has a new name…Parallel 6

We are in the process of rebranding and building a new website to better reflect our expanding range of products and services. Soon, we will be offering a comprehensive suite of offerings to include:

Professional Services:

Social Media Talent

Social Media Consulting

Social Media Managed Services


Mobile Applications designed to help our clients monetize Social Media.

Exciting things are happening at Parallel 6!

Great Article Sponsored by Awareness Social Marketing Software. Who would you add to this list?

15 Twitter Lists for C-Suite Execs to Follow

This series is supported by The Awareness Social Marketing Hub, a leading enterprise-grade application for marketers struggling with the social media chaos of managing multiple social channels.

Twitter Lists are a great way to follow a group of like-minded Twitter users. By following a List, you can get an overview of a particular subject by simply taking a look at the stream from time to time. A well-curated Twitter List can be focused on a specific topic, industry or interest.

With the increase in C-level executives joining and taking part in social networks across the Internet, there are bound to be questions. While Twitter is one of the simplest social media tools out there, Lists are one of the more complicated features for new tweeters to comprehend.

We recommend using tools like TLists, Listorious and TweetMeme Lists to scope out and follow Lists of interest. To get you started or to beef up your current List inventory, here are 15 Twitter Lists for C-suite executives to follow, separated into categories for CEOs, CMOs, CIOs and CTOs, and CFOs.

Twitter Lists for CEOs:

For the latest business, management and leadership tweets, here are three Twitter Lists for CEOs to follow:

CEOs: If you’re a CEO and not on this Twitter List, send a friendly tweet to Brand Strategist Valeria Maltoni, and she’ll likely add you to what seems to be the most comprehensive list of CEOs on Twitter. Look to this List for the latest tweets from over 150 CEOs. The List seems to be highly concentrated on digital and technology.
Business News: Curated by The New York Times, this compilation is a short list of the most essential business news outlets, including The Wall Street Journal, The Economist, Harvard Business Review, Fast Company, Reuters Business and Silicon Alley Insider.
Management & Leadership: This TLists SuperList compiles the top tweeters from 216 Twitter Lists, tweeting about management, leadership and power.
Twitter Lists for CMOs
To stay up-to-date on the latest marketing and advertising trends and news, here are four Twitter Lists that CMOs should follow:

Advertising & Marketing: This mashup of advertising and marketing pros is another TLists SuperList and pulls from nearly 1,500 Twitter Lists to round up the 250 most listed tweeters updating about digital marketing, advertising campaigns, mobile strategy, SEO, branding and more. Averaging around 4,000 tweets a day, this List is perfect for staying up-to-date on the advertising and marketing industries.
CMO: COO of Miles Jennings, curates this expansive List of over 200 marketing executives and CMOs. Follow this List to see what your fellow CMOs are working on and reading.
Marketing: If TLists’ SuperList of 250 tweeters isn’t big enough for you, check out this List of over 400 marketing, networking, advertising and social media promotion experts. Curated by Peter Urbanski, a web developer and designer based in Columbus, Ohio, this List should satisfy your hunger for the latest marketing-focused content.
Advertising: FutureClaw Magazine, a fashion, art, and culture publication, maintains the largest Twitter List specific to advertising with nearly 500 tweeters from advertising backgrounds including creative agencies, media planners, and marketers of all kinds.
Twitter Lists for CTOs & CIOs
Amidst the sea of tech-related Twitter Lists, there are quite a few gems worth checking. Here are some of our top picks for technology Lists that CTOs and CIOs may find of interest:

Most Influential in Tech: Video blogger and tech enthusiast Robert Scoble has interviewed over 3,200 geeks throughout the years, so we take his recommendations on techies pretty seriously. This List brings together over 200 of the most respected and influential tech executives. As Scoble puts it, these movers and shakers “make stuff happen in and to the technology industry.”
Technology: Yet another TLists SuperList, this tech-focused List compiles the most listed tweeters on 377 lists about technology. Follow it to stay fresh on tech news and trends.
Tech Company Execs: Also curated by Scoble, this List is composed of over 400 C-level execs from a range of companies, both small and large.
CIO/CTO/Directors/Techies: Andy Lymburner, IT director at Babson College, must have put a lot of time into creating this list of nearly 500 technology professionals from a variety of industries. The conversation in this List revolves around tech, cloud computing, data and security.
CIO: Produced by IT professional Jason Sparrow, this List includes over 400 Twitter accounts, including news sources, such as and CIO Talkradio, as well as CIOs from across the world.
For a more comprehensive look at tech-driven Twitter Lists, check out Barb Dybwad’s recommendations for 10 Twitter Lists for IT pros to follow.

Twitter Lists for CFOs
CFOs need the most current information in order to smoothly operate their company. Here are three lists that can help keep CFOs privy to the latest financial news, analysis and information:

Finance & Insurance: For a collection of the best resources and experts, check out TLists’ Finance & Insurance SuperList, which compiles over 200 of the most listed tweeters on 335 lists about finance and insurance. Conversation is quite focused on this list, including topics like accounting, insurance, taxes and legislative decisions.
WSJ Staff: For the latest business news and financial chatter, follow this comprehensive list of reporters, editors and columnists from The Wall Street Journal, curated by the publication itself.
CFOs: Curated by Frank Mullens, CFO and COO at Marketing Innovations International, a promotional and retail merchandise manufacturer, this List brings together 300 CFOs on Twitter.
These 15 Twitter Lists for C-suite executives are great starters or additions to any Twitter List collection. Let us know which Lists you are following to stay up on current events, trends, news and analysis in your industry in the comments below.